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14 May 2019
Case study: turning data into insights







Successful decision-making in organisations relies upon effectively utilising their vast quantities of data. News UK's Intelligent News Contextual Analytics Initiative (INCA) is a set of data tools and APIs, that pool the broad range of data about their news content into one place, and enriches it with machine learning models. This generates actionable insights that support key workflows in the newsrooms - such as content planning, production, and promotion.


Dan will share their case study, covering the fundamentals of the INCA platform and how they have used its capabilities to drive smarter decision-making in the newsroom.

Why attend?

Learn how a major publishing organisation has leveraged its vast amount of data to affect business decision-making
Understand what processes and systems you should put in place to effectively and efficiently do this
Hear what role machine learning has played in the News UK example

 

Speakers

Dan Gilbert

Director of Data, News UK


Summary

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