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  • Creating balanced teams

    Case study: turning data into insights

    Event Details
    18 Apr 2019
    14:30 - 15:30

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    Not a member? Contact us.

  • Creating balanced teams

    Case study: turning data into insights

    Event Details
    18 Apr 2019
    14:30 - 15:30

    Members login to register for the event

    Not a member? Contact us.


Making sure that the business is able to make effective use of the vast quantities of data within the organisation for succesful decision-making is key. News UK's Intelligent News Contextual Analytics Initiative (INCA) is a set of data tools and APIs, that pool the broad range of data about their news content into one place, enrich it with machine learning models, and generate actionable insights that support key workflows in the newsrooms - such as content planning, production, and promotion.


Laura will share their case study, covering how the INCA platform and how they have used its capabilties to drive smarter decision making in the newsroom.


 

Speakers

Laura Pettitt

Talent & Engagement Director, News UK


Summary

Laura is an experienced Talent & Engagement Director, skilled in Apprentice Programmes, Brand, Diversity, Engagement, Employer Value Proposition, Recruitment and Talent Management. With proven experience designing & delivering cultural change programmes that have had a positive impact on attrition, diversity, engagement and time to hire.

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