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30 Mar 2017
The Evolution of Connectivity

As technologies such as Machine Learning start to be more mainstream, can organisations develop their digital agendas in new ways, other than the traditional customer/consumer facing capabilities, to drive business value?


Prosper Williams, Visiting Lecturer Imperial Business School, Cass Business School, discussed the impact of platforms and networked markets on traditional linear business models and digital psychology. Prosper highlighted the importance of journey analytics, partnerships, and policies in building breakthrough customer experiences for a connected society.
 

Speakers

Prosper Williams

Visiting Lecturer Imperial Business School, Cass Business School


Summary

A digital analyst, speaker and visiting lecturer, Prosper has studied and influenced the design and deployment of emerging technology and business processes across retail, media and financial services. He is an advisory board member for the CMI (Chartered Management Institute), BAM (British Academy of Management) and the DMA (Digital Marketing Association).


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